2022 Spring Conference Itinerary 

View our speakers and more details about their presentations here. 

Wednesday, May 4  

4:00-5:30 PM

5:30-7:00 PM

Conference Opens 

Welcome Reception sponsored by Media Partners, Inc. (MPI)

Harbor Terrace (weather permitting, backup, Aria)

  Dinner on your own
8:00-10:00 PM Hospitality Suite sponsored by Martin Communications, Inc.


Thursday, May 5                            

8:00 -8:45 AM

8:45-9:00 AM

 Breakfast with Sponsors

Welcome Remarks

9:00- 9:50 AM 

What is Digital Ethnography and Why is it Critical Now More than Ever?
Dean Browell, PhD
Chief Behavioral Officer Feedback

9:50-10:05 AM Break with Sponsors
10:05-10:55 AM Give Your Data a Voice: How Empathy & Ethnography Can Enrich Healthcare Market Research
David McDonald
Founder and CEO
LIFT 1428, LLC
10:55-11:10 AM Break with Sponsors
11:10 AM-NOON The Three Stages of Patienthood
Claire Sachs
TPAC Consulting
SESSION SPONSOR: Coffey Communications
Noon-1:30 PM Awards Luncheon sponsored by Fitzgerald Marketing & Communications and Studio 83
1:30-2:20 PM

Position for Success: A Guided Approach to Content Personalization in Healthcare
Beth Cronin
Digital Marketing Strategist
VCU Health System

Jess Beard VP
Client Service Leader MERGE


2:20-2:35 PM Break with Sponsors
2:35-3:25 PM That's Not An Accurate Reflection: Managing Public Perceptions About Your Quality Performance
Erin Heilman, VP of Marketing
Medisolv, Inc.
3:25-3:40 PM Break with Sponsors
3:40-4:30 PM

Putting a Personal Health Record to The Pandemic Test
Stacey Schiller
Director of External Affairs
Delaware Health Information Network


  Dinner on your own
8:00-10:00 PM Hospitality Suite sponsored by Martin Communications, Inc.


Friday, May 6                                           
8:00-9:00 AM  Breakfast with Sponsors
9:00-9:50 AM 

Marketing and Human Resources – Partnering For a Brighter Future
Maria Stearns
Healthcare Division Director
Aloysius Butler & Clark (AB&C)

Shawn Kessler, Partner
Recruitment Marketing  
Aloysius Butler & Clark (AB&C)

9:50-10:30 AM 



10:30-11:20 AM

Happy Birthday to You! How VCU Health Leveraged Digital Marketing Technology to Engage and Retain Patients

Elise Crockett
Digital Marketing Strategist
VCU Health System

Keith Kaufelt
Strategy and Marketing Manager, Social Media
VCU Health System

SESSION SPONSOR: DoctorPodcasting

11:20-11:35 AM  Break with Sponsors (appetizers)
11:35 AM-12:25 PM  How Video Strengthens Emotional Engagement With Your Network
Darryl Rentz
12:25-12:45 PM  Wrap Up and Drawings (Completed Sponsor Bingo Cards)
  Lunch on your own



  • Early bird pricing through 2/28/2022: $425.00
  • After 2/28/2022: $500.00


  • Early bird pricing through 2/28/2022: $375.00
  • After 2/28/2022: $425.00

Your conference registration covers your 2022 MASHSMD membership (a $65 value!)

Register for spring conference