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Register Today: MASHSMD 2017 Spring Conference

May 3rd - 5th 

The Omni Charlottesville | 212 Ridge McIntire Rd, Charlottesville, VA 22903

Click here for the conference agenda. 

*Reduced rate rooms at the Omni Charlottesville are available on a first come, first served basis.
 
MASHSMD is proud to announce that registration for our spring conference is now open. We will begin on Wednesday, May 3 with a Meet & Greet Reception. On Thursday, May 4, you'll enjoy educational sessions, the MASHSMD Marketing Excellence Awards Luncheon, and networking with peers and sponsors. We'll close out the conference on Friday, May 5 with more education and networking, plus breakout sessions. 
Included in your registration is the Meet & Greet Reception, Awards Luncheon, and all sessions. You don't want to miss this exciting training and networking opportunity!

If you are new or returning to MASHSMD, you'll definitely find this conference a rewarding experience. Much like SHSMD, you will gain industry knowledge to take back to your organization. 
 
 

 Conference Presenters

Thursday, May 4

Mandy 2016 02  RobinRohrbaugh CROP Sarah Head Shot 4
Mandy Arnold
CEO
 
 Robin K. Rohrbaugh, MSW
President & CEO
Sarah Chain
Account Director

Organizational Communications Through Change & Complexity

Community Progress Council, along with its communications agency of record, Gavin™, will review its large scale brand refresh and strategic communications plan, as well as how they effectively rolled out a refocused brand voice just as Pennsylvania entered into the longest budget impasse in the state's history. Faced with a variety of challenges due to lack of funding and an uncertain future, the organization worked to manage internal and external communications through a very turbulent time. This case study presentation will tell the big picture of proactive and reactive communications planning, including key lessons and tips on how to leverage organizational messaging and communications strategy as a tool during times of complexity. 

 Paula Frey Edit 3.jpg Shannon Cummins GLC
Paula Rosenberg Frey
Senior Vice President
Marketing & Client Strategy
Shannon Cummins
Vice President
Business Development

The Content Clinic is Open: Walk in for a check-up. Walk out with healthier content and stronger results. 

Strong, actionable, engaging content - that's every marketer's goal. But if content isn't nourished over time, it becomes weak, lackluster and ineffective.

Welcome to The Content Clinic where we'll teach you how to assess your content and strengthen it to achieve healthy results. We'll share tips on how to analyze and audit your content, craft new strategies and ultimately drive readership and engagement. During this session, we will also share "before and after" case studies from healthcare and non-healthcare organizations that have taken strategic content principles and put them into practice.

 Dr Gillette

Keynote Speaker

Michael Gillette, Ph.D.
Bioethical Services of Virginia, Inc.

Healthcare Ethics Workshop

Dr. Michael Gillette is a bioethicist who has conducted numerous workshops and seminars nationally and internationally over the past two decades. Additionally, he contracts with dozens of healthcare organizations and other agencies to provide ethics case consultations and policy work. His interactive style engages his audiences and helps them think critically about ethical decisions in their work and beyond.

 

Friday, May 5

Breakout Sessions

Thinking Like an Online Retailer: How Developing Your “Elective Mindset” Can Help You DramaticallyImprove the Digital Patient ExperienceMichael L. Dame, MBA | Vice President, Marketing and Communications | Carilion Clinic

Blogger Relations: An Un-Tapped Resource in Healthcare MarketingNikki Bracy | Account Supervisor | Vitamin

How to Capture Insta-Worthy Moments and Power Your Social Media MixApril Sciacchitano | Co-Founder | Mix + Shine

 

Keynote Speaker

Brian Ellis
Brian Ellis
Owner & Executive Vice President, Padilla
Crisis Management in a Digital World

In the age of citizen journalism, and live Facebook postings of violent acts, organizations are discovering the hard way the changing dynamics of crisis management. In this interactive session, crisis expert Brian Ellis will discuss ways organizations can be better prepared to respond to a crisis in a digital world. Though live exercises that will place you in the hot seat, we will show you how to manage the media onslaught, and better control the direction of the conversation.

Brian has been on the front lines of crisis management for more than a quarter century, helping companies and organizations protect their reputations. Brian serves as the strategic leader of Padilla’s crisis management and executive training consultancy. As a former broadcast journalist, Brian offers a unique perspective on how the media operates in a crisis, and how to better control the media’s coverage of a breaking event. Brian has counseled clients all over the country including CarMax, Coppertone, Bridgestone, The Federal Reserve Bank of Richmond, Girl Scouts of the USA, and Pfizer. Brian’s media training students are no strangers to national news outlets such as NBC’s “Nightly News,” Wall Street Journal, Washington Post, ABC’s “20/20,” CBS’s “The Early Show,” MSNBC and New York Times.


 

 

 

Past Conferences


Brand Story Development: Shifting from Brand Author to Editor

Session Description: Brand storytelling has shifted authorship; from marketers to consumers. Through posts on social media channels as well as easy access to cellphone videos and pictures, consumers, employees, and other stakeholders are now writing your brand story. On one hand, it's a great sense of engagement with your key audiences. On the other, it can send your organization off in directions that are counter to where you want your hospital or health system to go strategically. Marketers need to be proactive and become the "editor" of your organization's story. You need to write the outline, lead by example, and create the parameters for your brand. By understanding your customers; their diverse lifestyles, passions, concerns, and ideals, you can better connect with your audience groups and set the direction you want your brand to follow. Major consumer brands such as Apple and McDonald's, among others, are employing strategies that fully integrate traditional, digital, and social media channels. The result is one story being told by many sources, including your customers! It’s your job to recognize their story lines as unique platforms for your brand. This session will explore how healthcare organizations can harness the words and emotions of their customers into differentiating brand strategies and stories.

Who's really writing your brand story?
Is this the end of strategy?
What can you do to control your story?
Shifting from writer to editor!

Rob Rosenberg
President, Springboard Brand & Creative Strategy

Rob is the inspirational leader of Springboard. He founded the agency in 2002 as a way to express his unique approach to healthcare marketing. In doing so, he created an entirely new kind of branding firm. It worked. He still has his first client and has gone on to add many more. He is our indefatigable CEO – Chief Enlightenment Officer. Rob’s favorite phrase is “What if?” followed closely by “Why not?” Speaking of culture, Rob loves to travel the world and also enjoys the many bike trails and hiking paths in Chicago.

 


 The Patient Experience

Session Description: Maggie presents research and interactions for designing a positive patient experience. Through detailed studies of provider and patient communication, Maggie shares key insights and tools for delivering meaningful healthcare.

Maggie Breslin
Co-Director, Patient Revolution

Maggie is a designer and researcher with a healthcare focus. She pioneered the role of designer/researcher at Mayo Clinic's Center for Innovation before leaving to establish her own practice. She co-directs the Patient Revolution Project, publishes in journals from Design Issues to Archives of Internal Medicine, and teaches at SVA.


Rapid Fire: Anne Arundel Medical Center Case Study

Session Description: Go behind the scenes with GLC and Anne Arundel Medical Center as they share the content strategy they created, the multi-channel content and distribution plan they launched, and the results they’ve seen after just one year. Arundel Medical Center’s key consumer communication started with a magazine consisting of primarily canned content, disparate snippets of original content distributed through other means, and a vision to create an online hub to take advantage of content marketing’s promise. AAMC turned to GLC for synergy and focused execution to revamp its Living Healthier Together magazine and blog platforms and to develop its master consumer content engagement plan. This multi-pronged process included stakeholder interviews, a complete content audit, distribution audit, solutions recommendations and a 12-month content plan.

Kelly Swan

Manager, Communication Strategy, Anne Arundel Medical Center

Kelly has worked in healthcare communications since 2004. At Anne Arundel Medical Center, she oversees communications/PR, social media and publications. Kelly holds a B.A. in English from Salisbury University and an M.A. in Publications Design from University of Baltimore.

 
Shannon Cummins
VP, Business Development, GLC 

Shannon Cummins has spent 29 years working with hospitals and health systems developing integrated content marketing and communications programs that meet their goals and objectives. Her strategic focus and expertise in cross-platform media solutions—digital, print, video, mobile and social—offers the healthcare industry a full spectrum of innovative business solutions customized to engage audiences and drive growth. She works with client to develop content strategies that are delivered at the right time, in the right medium, to the right person.


FREE Webinar

The ABCs of Measuring Success

July 19, 2016 | 2pm

Discuss the actions to take prior to starting a campaign to ensure you can measure success. This includes discussing the ABCs of measurement, as well as how to write a Measurement Plan.

James Colvin leads our Marketing Analytics efforts at ndp, providing clients with clear and actionable reporting and strategic guidance based on marketing performance. He has a strong background in both digital and traditional marketing measurement, as well as extensive experience in marketing research. Over his 10-year career, James has developed the key ability to visualize and communicate complex data in a way that is simple and insightful to any audience. His experience includes reporting and optimizing marketing campaigns across a variety of industries such as healthcare, food service, CPG, and financial services.

Spring 2016 Conference:

David Marlowe
Principal
Strategic Marketing Concepts

Session: Marketing Accountability - Metrics, Dashboards and ROI

Accountability has become a key watchword in health care – from patient experience to clinical outcomes to population health management.  Provider-based marketing efforts are part of this trend.  More then ever, we need to show hard metrics (or now called “Key Performance Indicators”) resulting from a wide array of marketing and communications activities.  This session will examine:

  • Challenges to Effective Marketing Metrics
  • Categories of Metrics – Production Outcomes, Marketing Outcomes, Strategic Outcomes
  • The State of Healthcare MarCom Dashboards
  • Metrics and Organizational Leadership (C-Suite, Board)
  • Return on Marketing Investment (ROMI) Realities (from the author of “A Marketer’s Guide to Measuring ROI”).
    • What has to be there to really be “ROI”
    • When to use ROI
    • Case examples

David Marlowe is the Principal of Strategic Marketing Concepts, a health care marketing consulting firm based in Ellicott City, Maryland.  In this capacity, Mr. Marlowe is responsible for directing engagements involving the development of strategic marketing plans, market research, marketing function assessments, medical staff marketing, new program development, pricing strategies and health care delivery system marketing issues.  Prior to forming Strategic Marketing Concepts, Mr. Marlowe served as Vice President-Strategic Consulting for First Strategic Group (Whittier, CA), Vice President-Strategic Services for Market Strategies, Inc. (Richmond, VA), Vice President-Planning and Marketing for St. Agnes Hospital (Baltimore, MD) and Director of Marketing for Harbor Health System (Baltimore, MD).

Mr. Marlowe has over 36 years of health care marketing and planning experience as a consultant and a provider based executive.  In addition, he has held adjunct faculty positions at Avila College (Kansas City), the University of Baltimore, Georgetown University and Virginia Commonwealth University.  Mr. Marlowe is a frequent author and lecturer for national and local professional organizations such as the American College of Healthcare Executives, the Forum for Health Care Strategists, the Medical Group Management Association and the Society for Healthcare Strategy and Market Development.  He is the co-author and editor of the book “Building a Foundation for Effective Health Care Market Research” and is the author of the books “Healthcare Marketing Plans That Work” and “A Marketer’s Guide to Measuring ROI”.  Mr. Marlowe is also on the Editorial Review board of “Strategic Healthcare Marketing” and for 18 years was on the Editorial Review board of “Marketing Health Services”. He is a past President of the Society for Healthcare Strategy and Market Development of the American Hospital Association and in 2005 Mr. Marlowe was given the Award for Individual Professional Excellence by the Society for Healthcare Strategy and Market Development, the highest honor bestowed by this national professional association.

Mr. Marlowe holds a B.S. degree in accounting from Syracuse University and a Masters of Management degree in marketing from the J.L. Kellogg Graduate School of Management at Northwestern University.


Jean Hitchcock
President, Hitchcock Marketing & Communications

Session: Brand Ambassadors - Make or Break or a Brand Promise

Many healthcare organizations recognize the need to differentiate themselves in their market. In some cases, they undergo a branding or rebranding of their organization to better position themselves in the minds of consumers. The branding project often runs into the millions of dollars but all too often does not invest in the most crucial aspect of branding – your internal brand ambassadors! The advertising can be great but if the brand promise is not delivered to the patient your branding will not succeed. In this session, you will learn the importance of brand ambassadors, how to integrate with the overall branding and more importantly, make it part of your culture.

Jean Hitchcock is a marketing and communications executive with more than 25 years in healthcare. In 2014, she left her position as vice president of Public Affairs and Marketing for MedStar Health, where she led the marketing and communications for MedStar’s services across Maryland and the Washington, D.C., region. Ms. Hitchcock joined MedStar Health from Scripps Health in San Diego, where she served as corporate vice president of Marketing and Communications and has held leadership positions with a number of organizations throughout her career, including OhioHealth and Spectrum Health. Ms. Hitchcock holds undergraduate degrees in political science and sociology from Hunter College and a Master of Public Administration from Western Michigan University.  She is accredited by the Public Relations Society of America and served on the board of the Society for Healthcare Strategy & Market Development. Ms. Hitchcock has been recognized with several community awards, including the 2008 YWCA TWIN Award for Outstanding Women in Industry and the Health Care Communicators of San Diego’s 2008 Communicator of the Year.


Alecia Torrance
SVP of Clinical Operations & CNE, Surgical Directions

Session: Reinventing Perioperative Service Line: Applying "Bridging Worlds" Roadmap to your Hospital's Most Important Service Lines

Hospitals have long depended on perioperative services to drive profitability. Unfortunately, evolving healthcare trends are putting the traditional OR at risk. For hospitals that are unprepared, new payment models, new quality requirements and shifting utilization patterns will steadily erode surgical revenue. This presentation will show how hospital strategists can help ORs prepare for the future by using SHSMD’s “Bridging Worlds” roadmap to reinvent the delivery of surgical care and how these principals apply to other service lines.

Learning objectives

“Following the presentation, participants will be able to…”

  • Evaluate their OR’s organizational strengths and weaknesses in light of current healthcare trends.
  • Identify opportunities for applying the “Bridging Worlds” roadmap to perioperative services strategy.
  • Engage all OR stakeholders in redesigning perioperative services to thrive in the emerging healthcare environment.
  • Provide a framework for hospital to succeed under bundled payments.

Alecia Torrance, MBA, MSN(c), BSN, BS, RN CNOR, SVP of Clinical Operations & CNE
Alecia Torrance has over 33 years’ experience in Perioperative clinical, medical surgical and critical care nursing as well as nursing leadership in both profit and non-profit health systems. She’s worked as Administrative Director of Surgical Services in various acute care facilities ranging in size from 300 to 650 beds. In addition to being licensed as a registered nurse, Alecia holds a Bachelor’s degree in Applied Organizational Management, a Bachelor’s degree in Nursing, an MBA in Healthcare Administration, is pursuing her Master’s in nursing, and is certified in Organizational Management and Operating Room Nursing.  As former SVP of Clinical and Marketing Services at a major medical device manufacturer, she was responsible for providing clinical direction, program development, clinical consultation, and clinical quality review for Perioperative services in hospitals and surgery centers, as well as education and training of Perioperative clinicians.  Alecia was clinical editor for The OR Connection Magazine, Infection Prevention Now, and managing editor for Healthy Skin magazine.  Her work has been published in numerous publications and she speaks regularly in various healthcare arenas. Alecia maintains membership with organizations such as the Association of Perioperative Registered Nurses (AORN), Industry Partners for Patient Safety, Business Industry Consulting (BIC) and the Association of Nurse Executives (AONE).  In addition, Alecia has collaborated with the Surgical Care Improvement Project (SCIP) in educating and promoting SCIP initiatives, with the Institute for Healthcare Improvement (IHI) for promotion of strategic initiatives and as a strategic partner with APIC, the Association for Professionals in Infection Control and Epidemiology.  Alecia is Lean Healthcare Certified and is completing her MSN.


Sondra Brown
President, Market Dynamics Research Group

Peter Schamp
Strategic Insights Manager, Market Dynamics Research Group

Session: Marketing to Emotions: How Patients Communicate About the Ideal Hospital Experience

Healthcare can be an intensely personal and emotional topic for consumers, but healthcare marketing often winds up feeling impersonal and technical. This session will show how one hospital used research to shape their messaging and better connect with what patients really value. Using a unique and innovative online technique, the research revealed how consumers think and feel about the ideal hospital experience, and showed that messages touting skilled doctors and advanced technology must ultimately support the balance and harmony patients are seeking. The session will demonstrate how these insights and other consumer research can help marketers learn and speak the emotional language of consumers.

Well-versed in all areas of healthcare marketing, Sondra has over 25 years of experience in healthcare market research. Prior to launching Market Dynamics Research Group, Sondra led the market research team at East Jefferson General Hospital in New Orleans, LA. As the founder and President of MDRG, she has spearheaded consumer insights projects for Ochsner Health System, Baton Rouge General, Lake Charlies Memorial Hospital, Mary Bird Perkins, Pennington Biomedical, Louisiana Public Health Institute and more.

 As the chief qualitative analyst at MDRG, Peter designs and conducts various forms of qualitative research, including focus groups and in-depth interviews. He also assists in analysis for quantitative projects and the direction of research strategy. In this role, he has worked extensively on research for Ochsner Health System, Baton Rouge General, Louisiana Public Health Institute, and many others. Before joining MDRG, Peter was a research assistant at Belden Russonello Strategists in Washington, DC, where he assisted in both qualitative and quantitative projects for a variety of political and non-profit advocacy groups.



Fall 2016 Conference:

Friday, November 13, 2015

MASHSMD will host “Taking the fear out of Healthcare Marketing,” at The Place at Innsbrook in Richmond, VA.

Plan to walk away with useful tools to apply to your organization. Our speakers are experts in the field and are ready to help you overcome the anxiety some times present in healthcare marketing. At the MASHSMD 2015 Fall Conference you will learn:

  • How to strategically target your media relations campaigns and walk away with media training tips and industry
  • The importance of your health care brand and how to engage employees to align with your healthcare brand.
  • How to stand out in a highly competitive market using your research and your internal and external audiences
  • How to effectively reposition to the truest expression of your organization's essence.

 "Standing Out In a Highly Competitive Market"

Session Overview: The century-old Mankato Clinic in rural southern Minnesota has 135 primary care and specialty physicians. A top health system entered their market in 1996 and, during the next 17 years, substantially increased its presence. In late 2013, Mankato Clinic leadership knew they needed to reposition themselves in their highly competitive market. The Clinic’s vice president of communications brought in HTK, a firm that specializes in healthcare repositioning to ensure they took the best direction possible. Using their Stand Up Branding process, HTK led Mankato Clinic to a research-and-insight driven marketing position that connected with physicians, employees and the community in a powerful way.

About The Speakers:

Marsha Hystead
Partner & Chief Creative Officer | HTK

Marsha Hystead is Chief Creative Officer and Partner at HTK Marketing Communications in Duluth, MN. HTK specializes in healthcare and cause-related marketing communications. The company exists to improve lives and create a healthier world. Its clients include challenger hospitals and healthcare facilities, as well as nonprofits, leading the transformation of health and healthcare in America. Hystead has presented at several state and national healthcare marketing conferences, including SHSMD and the National Hospital Marketing Conference in June 2015. She is the recipient of the American Advertising Federation’s Silver Medal for lifetime achievement in advertising excellence.

Laurie O'Melia O'Neill
Vice President of Account Services | HTK

Laurie O’Melia O’Neill is Vice President of Account Service at HTK Marketing Communications in Duluth, MN. HTK specializes in healthcare and cause-related marketing communications. The company exists to improve lives and create a healthier world. Laurie excels at assessing client needs and galvanizing teams to rise to the occasion. She knows the rules of the playing field, the best practices and when to push the envelope to invent new approaches for the needed results. In other words: big picture thinking meets dialed-in execution. So that the work at hand, and the relationships with clients and partners, keeps getting stronger. She is the recipient of the American Advertising Federation’s Silver Medal for lifetime achievement in advertising excellence.


"Healthcare Marketing: Driving Employee Engagement"

Session Overview: A growing number of senior health care leaders rank employee engagement as a top priority for their organizations⃰. Studies show that engaged employees are healthier and more productive⃰. Across corporate America, HR departments are relying on annual employee engagement surveys to get a read on what – if anything – is driving their employees to contribute in the workplace. Surveys can reveal employees’ belief in their organization’s brand by the level in which they “live” the brand.

For two decades, Laura Wagner has built a career based on a passion for building brands, a penchant for getting results and for exceptional creative direction for building brands from the inside out. As creative director for Free Agents Marketing, Wagner is responsible for providing the creative vision that keeps the agency, and its clients’ brands, moving forward.

In this presentation, Wagner will share examples of health systems that are placing employee engagement at the top of their human resources strategies. These organizations are creating innovative programs that support a work-life balance and encourage every employee to adopt a healthy lifestyle. Wagner will share insights and case studies that health care marketers and human resource professionals can implement in their own workplaces.

About The Speaker:

Laura Wagner
Creative Director | Free Agents Marketing

Laura Wagner is creative director at Free Agents Marketing (FAM), a Virginia-based firm offering a full suite of marketing, advertising, public relations, interactive, media and creative services.

Laura is a strategic and visionary creative leader with over two decades of experience delivering creative solutions that strengthen brands, improve market share and fulfill business objectives. She has successfully created and launched several local and national brands during her career, and she has extensive marketing and multichannel experience that spans the health care, financial, retail, nonprofit and automotive industries.

At FAM, Laura leads a creative team with a belief that for every brand, there’s an opportunity for growth by creating experiences and sharing ideas that connect people and brands. She has helped health care systems like University of Colorado Health and Bon Secours Virginia Health System awaken their brands at the health system and service line levels.

Laura recently was a featured speaker on the topic, “Expectant Mothers Expecting More from Health Care,” at the 2014 Marketing to Moms Conference in Chicago.

Prior to joining Free Agents Marketing in 2008, Laura spent time on the client side, leading in-house creative departments for Sears Automotive and Circuit City Stores, Inc.

Laura is a graduate of Mary Washington College with a bachelor’s degree in studio art. She lives in the Richmond area with her husband and their three daughters.


 "More than a Sponsorship: Making Every Dollar Count"

Session Overview: Learn how the VCU Health marketing department leveraged its sponsorship of the Richmond 2015 UCI Road World Championships to inform, engage, excite and recognize the organization’s nearly 11,000 team members. Get an insider’s view of the strategic thinking behind this event and gain a better understanding of how marketing and HR can work hand-in-hand to build a better, strong, happier—and healthier—workforce!

About The Speaker:

Alexa Warner
Associate Director of Marketing Strategy | VCU Health

A Richmond native, completed her undergraduate education at Randolph-Macon College in Ashland, VA. She then went on to complete her Master of Health Administration at the VCU School of Allied Health. After completing her coursework, Alexa took a fellowship with the Chief Executive and Chief Operating Officers at VCU Health. Today, she serves as the Associate Director of Marketing Strategy in VCU’s department of Strategy and Marketing. Alexa, her husband, Nate, and their Golden Doodle, Doolin and resides in Westover Hills. 


"Solid Strategies for Earning Broadcast Media Coverage"

Session Overview: Do you wish your last media relations campaign was targeted more strategically? Did you wish your spokesperson was a bit more prepared before his most recent interviews? Do you ever wish you could be a fly on the wall in a newsroom to know when to catch a reporter to pitch them your interview?

In this session, Bethesda-based media relations expert Susan Matthews Apgood will share solid strategies for earning the targeted, broadcast media coverage you desire, and how to make sense of the ever-changing media landscape. With nearly 92 percent of consumers listening each week, radio stations and networks hold tremendous power to inform, educate and advocate, motivating listeners and influencing leaders.

Discover secrets to use your time, skills and resources to more appropriately and efficiently earn broadcast media coverage for your organization or client. Learn how to determine what type of broadcast outreach will be most suitable for your specific news, and walk away with media training tips and industry knowledge to take back to your spokesperson and organization.

About The Speaker:

Susan Apgood
President & Co-Founder | News Generation

Susan Matthews Apgood, president and co-founder of News Generation, has been in public relations for more than 20 years, and is active in a number of public relations associations, including the Public Relations Society of America (PRSA) and Washington Women in Public Relations (WWPR). Currently, she is a vice president on PRSA-NCC’s board. In 2014, she was PRSA-NCC’s sponsorship chair, and in 2012 and 2013, she was the co-chair of the Professional Development committee.

In November of 2014, she was honored as one of three finalists for WWPR’s Washington PR Woman of the Year. In December 2013, her work earned her PRSA-NCC’s Platinum Award for continued outstanding service to the chapter, and in 2011, she chaired the PRSA-NCC Thoth Gala and her work was honored with the chapter’s Diamond Service Award.

In October 2014, she participated in a media relations panel at PRSA Houston’s PR Day. In 2013, she moderated a media relations panel at PRSA’s Health Academy Conference. Susan earned her MBA in finance from American University and her BA in economics from George Washington University.

The agency she has built, News Generation, is an issue-driven media relations agency specializing in using broadcast media to earn media placements for associations, non-profits, government agencies, and clients of public relations firms. 


"Bridging Worlds: Our Future Roles in Healthcare"

Wednesday, June 3 - Friday, June 4, 2015

MASHSMD will host “Bridging Worlds: Our Future Roles in Healthcare,” at the Gaylord Hotel in the National Harbor.

Bridging Worlds is a concept launched by the national Society for Healthcare Strategy and Market Development
(SHSMD), and we will be bringing national speakers to the Gaylord for topics including:

  • mHealth & eHealth: Innovative uses for the new consumer
  • The New Rules in Reputation Management
  • Our Role in Patient Experience Creation and Patient Engagement
  • The Skills that Pay the Bills: What you Need for Tomorrow


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©2013 Maryland Society for Healthcare Strategy and Market Development   All rights reserved.
Maryland Society of Healthcare Strategy and Market Development