2021 MASHSMD Excellence Awards

***Entries now closed*** 

As the region’s premier healthcare strategy and marketing society, we proudly count among our membership many talented professionals—and it is our privilege to host an awards competition that spotlights the fine work they produce.

 The MASHSMD Excellence Awards are judged on a variety of factors including creative, strategy, implementation and measurable results. The work entered into this competition not only recognizes the talent of our members it also serves to highlight the progressive and impactful organizations and agencies in our region.

 The MASHSMD Excellence Awards are unlike other awards competitions. It is only open to members and member organizations, and a portion of all proceeds collected will be donated to a MASHSMD college scholarship fund.

 All winners will be announced October 20, 2021. 

GENERAL INFORMATION

Eligibility

• The competition is open to individual MASHSMD members, member healthcare providers, ad agencies and creative firms.
• MASHSMD members who are not healthcare providers (e.g., advertising agencies, research, creative or interactive firms, etc.) are welcome to submit entries for clients that are MASHSMD members.
• To be eligible for judging, the program or project must have run in the market between May 1, 2020 and May 1, 2021.
• Entry fees must be received within two weeks of the deadline date.

Deadlines and Entry Fee

• Final Deadline: August 31, 2021
• Entry Fee: $80.00 (includes one award sent to winner)
• Duplicate awards are available at cost ($30.00 including S/H).
• Payment is expected at the time you submit your entries. You can pay via credit card or check. 

When Will Awards Be Presented

• Awards will be presented at our Fall 2021 Conference.

Judging

The objective of the MASHSMD Excellence Awards is to recognize and reward creative and strategic excellence in healthcare marketing and communications. Each entry is reviewed by two judges who are acknowledged leaders within their field. Judges are assigned categories based on their professional experience and expertise. One overall winner will be awarded in each category (must have a minimum score of 40 points out of a 60-point maximum).

Avoid Disqualification

• Entrants must be for work completed on behalf of MASHSMD members.
• Entry fees must be received within two weeks of the deadline date.

Guidelines to Submit Your Entries

• All entries must be completed online.
• Entry submission is only available to MASHSMD members.
• Go to the MASHSMD Awards Entry Portal.
  

SITUATION, STRATEGY, SUCCESS STORY

The information you’ll share with the judges is collected in a series of fields on the online entry form. Below are recommendations for the kind of information that should be included in each field. These parameters are guidelines, not requirements.

The Situation

Describe the factors in the marketplace or organization that created the need for this publication/project/campaign, etc. Explain the problem(s), opportunity(s) and objectives(s)

that guided the development of the strategy/project/campaign, etc.

The Strategy

Discuss the techniques, methods and approaches you used to achieve your objectives and/or solve the problem. Include explanation of strategic and tactical considerations.

The Success*

Where appropriate, provide documentation of the success of the project, such as inquiries, patient visits, views, impressions, press clippings or positive feedback that demonstrate that you met objectives. The results documentation must contain factual information and should confirm achievement of the set goals. All supporting materials should be uploaded as part of your entry.

*We acknowledge that results in design and creative categories such as logo design, graphics, photography, writing, etc. are often difficult to quantify, and these creative categories should be evaluated on more qualitative criteria. Design category entries will be judged on the visual that conveys strategy, brand or product/service line messages in a distinctive way and takes into consideration relevance to the audience and uniqueness. For writing entries, judges will be asked to consider the quality of the writing—is it coherent, does it hold their attention, does it have resonance that stays with them after reading it, and how well does it communicate a strategic message.

For entries in creative categories (Graphic Design, Logo, Photography and Writing Project): Provide qualitative documentation of the success of the project, including all the elements that went into your creative process so that judges can evaluate your entry on how successfully it was executed. What was your original theme/idea? How does the creative work answer the problem/challenge you set out to solve? How is the style of the creative work suited for your target audience? What is unique and memorable about the creative work? What visual and/or emotional experience were you striving to create.

CATEGORIES (18 total)

Advertising

Television Advertising - Any length, single ad or campaign

Radio Advertising - Any length, single ad or campaign
Print Advertising - Single ad or campaign
Posters, Banners, Billboards - Single ad or campaign
Online Advertising - Single ad or campaign

Collateral

Annual Report
Traditional Publications - Internal, consumer, and physician brochures and publications
Special Event Material - Card, invitation, e-vite, announcement, etc.
Direct Mail - Single or campaign

Marketing Elements

Web Design
Video Production

Content Marketing - Writing project, blog/vlog, and podcast

Logo
Photography
Graphics, illustration

Strategy and Research

Strategic Marketing Plan

Research Study (qualitative or quantitative)

Exceptional In house Campaign

Enter MASHSMD Excellence Awards

View the full list of 2019 winners here.