Events

MASHSMD 2019 Annual Conference

The MASHSMD 2019 Annual Conference will be held at the Hilton Harrisburg in Harrisburg, PA May 29-31. Join us for two days of valuable professional development and opportunities to networking with other healthcare communications professionals. During Thursday's lunch, we will have our MASHSMD Marketing Excellence Awards ceremony celebrating the most outstanding work in healthcare marketing and public relations from the previous year. 

The registration fee is $450 for members and $500 for non-members. If you are a first time attendee, please email [email protected] to get a discount code for an additional $50 off as a thank you for attending. 

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We have secured a group rate of $169/night at the Hilton Harrisburg.

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Schedule

Wednesday, May 29

  • 5:30 - 7 PM: Welcome Reception
  • 7 - 9 PM: Dinner on your own
  • 9 - 11 PM: Hospitality Suite Open

Thursday, May 30

  • 8 - 9 AM: Breakfast with Sponsors
  • 9 - 9:05 AM: Welcome
  • 9:05 - 9:50 AM: Patient Experiences That Activate Your Brand presented by Holy Redeemer
  • 9:50 - 10:00 AM: Break with Sponsors
  • 10:00 - 10:45 AM: Blurred Lines: Marketing and Ethics in the Brave New World presented by ndp
  • 10:45 - 11:15 AM: Break with Sponsors
  • 11:15 AM - Noon: Making the Most of Media Mix presented by Martin Communications
  • Noon - 1:30 PM: MASHSMD 2019 Marketing Excellence Awards Luncheon
  • 1:30 - 2:15 PM: New Technologies Improving Marketing, Employee Engagement, Quality, Revenue and the Patient Experience presented by Benchworks
  • 2:15 - 2:25 PM: Break with Sponsors
  • 2:25 - 3:10 PM: 60 Minutes Just Called: Now What? presented by Padilla
  • 3:10 - 3:40 PM: Afternoon Snack with Sponsors
  • 3:40 - 4:25 PM: How Much is that Health Care in the Window: Price as a Marketing Strategy for Health Care Providers presented by Strategic Marketing Concepts
  • 4:25-4:30 PM: Announcements
  • 6 - 8 PM: Group Networking Dinners
  • 8 - 10 PM: Hospitality Suite Open

Friday, May 31

  • 8 - 9 AM: Breakfast with Sponsors
  • 9 - 9:05 AM: Welcome
  • 9:05 - 9:50 AM: How Market Leaders Advance Strategy through Storytelling presented by True North Custom
  • 9:50 - 10:20 AM: Trivia
  • 10:20 - 11:05 AM: Connecting the Dots: Use of a Brand Council During the Branding Process presented by Carilion Clinic
  • 11:05 - 11:35 AM: Break with Sponsors
  • 11:35 AM -12:20 PM: Let’s Give Them Something to Talk About: How About Social Media Ambassadors? presented by Health Quality Innovators
  • 12:20 PM: Drawings and Closing