Thank you for joining us for our conference!

Recorded presentation for members coming soon. 

2021 Annual Virtual Conference: Elevating a Brand in an Era of Constant Change

Wednesday, May 5, 2021 

8:00A-11:00A

Keynote speaker

Suzanne Sawyer, Senior Vice President and Chief Marketing and Communications Officer, Johns Hopkins Medicine

Topic: When the World Turned to Johns Hopkins

Also featuring these experts:

                 Topic: Response to a Pandemic 

                Topic: Media Trends in a Pandemic World 

Announcement of the MASHSMD Excellence Award

  • If you are a marketing student, we invite you to view this conference for free. Please reach out to [email protected]

 MASHSMD 2021 Membership cost: $65 for individual memberships, $50 each for groups of three or more.

Register to become a member

 

 


 

MASHSMD Webinar Series 

Virtual Visits: What we've learned and what we can expect 

A one-hour panel conversation with virtual health representatives from providers, to technologists, to healthcare marketers. We discuss how COVID-19 accelerated the utilization and adoption of virtual patient visits as well as what our expert panelist see as the near- and long-term impacts.

Panelists:

Dr. Salim Saiyed
Vice President, System Chief Medical Information Officer
UPMC

Stephen Hughes
Director, IS Technology/Chief Technical Officer
Mary Washington Healthcare

Nina Friar
Marketing Manager
VCU Health

Leslie Hartz
Marketing Specialist
VCU Health

 Recorded: January 27, 2021 

Click here to view recording


 

COVID-19 and Health Care - Empathic Access is the Path Back

Klein & Partners conducted a national study to measure changing sentiment towards Coronavirus and the pandemic’s impact on consumer emotions and health care behaviors. Hear leading health market researcher Rob Klein, Founder & CEO, discuss the findings and how heath care providers can help individuals return safely and confidently for care.

Recorded: October 21, 2020 

 


 

Telehealth Webinar: Influencing Patient and Physician Behavior to Increase Adoption

According to a J.D. Power survey, only 1 out of 10 patients have used Telehealth and nearly 75% say they either don't have access or are unaware of Telehealth options. The COVID-19 crisis has created a "new normal" in many ways - with the adoption of virtual healthcare exploding almost overnight. But many patients and physicians are still unaware or reluctant, lacking the information needed to see the enormous benefits of Telehealth - from convenience to cost, to efficiencies, quality of care and (especially during a health crisis) safety.

The onus is on the marketers and communicators in healthcare to increase awareness, educate both patients and providers and help them see that Telehealth is not an alternative way to view care; it's the integration of in-person and virtual care - and the future of healthcare.

Join our 1-hour webinar and learn strategies and tactics to create awareness and influence patient and physician behavior to increase the adoption of telehealth. 

 

Speakers

Emagine Team:

  • Bill Gadless, Founding Partner
  • David Hubbell, Director of Strategy
  • Megan Bireta, SEO Strategist
  • Jennifer Marder, Digital Marketing Strategist

Moderator: Maria Bell, Marketing and Communications Specialist, Mary Washington Healthcare

Recorded: June 17, 2020 

Click here to view webinar