Welcome to the Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD - "mash-med"). MASHSMD was formed in 2015 as the result of the merger of the Virginia and Maryland chapters of healthcare PR, marketing, communications and planning professionals. There is more great news. In 2016, MASHSMD invites Pennsylvania to our society. We offer great benefits to our members including regional networking opportunities; timely, valuable educational programming; and a robust awards program to honor the great work done by our members.
We are proud to be an official independent chapter affiliate of the Society for Healthcare Strategy & Market Development (SHSMD).
Fall 2016 Conference Registration is Now Open!
You won’t want to miss this premiere gathering of healthcare public relations, marketing, communication, business development and planning professionals.
Join MASHSMD today and save $25. We will be bringing you more opportunity to learn new trends and best practices in the industry with our new free webinars, newsletters and our Spring & Fall Conferences. Don't miss this opportunity to save as it will not last long.
- Free Webinars
- Discount rates for Spring & Fall Conference
- Submit articles for newsletters
- Free online job postings for recruiting new staff
- Discount on shsmd membership, seminars and webinars
- Opportunities to speak at conferences or webinar
- Extensive networking with colleagues who offer wide-ranging experiences and expertise
- Exclusive access to the Members Resources site (access to previous presentations and webinars)
Promo Code: DRIVE Join today. Want to register multiple people in your organization? Use Promo Code: CDrive for our Corporate rate.
The ABCs of Measuring Success
July 19, 2016 | 2pm
Discuss the actions to take prior to starting a campaign to ensure you can measure success. This includes discussing the ABCs of measurement, as well as how to write a Measurement Plan.
James Colvin leads our Marketing Analytics efforts at ndp, providing clients with clear and actionable reporting and strategic guidance based on marketing performance. He has a strong background in both digital and traditional marketing measurement, as well as extensive experience in marketing research. Over his 10-year career, James has developed the key ability to visualize and communicate complex data in a way that is simple and insightful to any audience. His experience includes reporting and optimizing marketing campaigns across a variety of industries such as healthcare, food service, CPG, and financial services