2021 Annual Virtual Conference: Elevating a Brand in an Era of Constant Change

Keynote speaker

            Topic: When the World Turned to Johns Hopkins

            Topic: Response to a Pandemic 

             Topic: Media Trends in a Pandemic World 


If you are a marketing student, we invite you to view this conference for free. Please reach out to [email protected]


Recorded presentation for members is now available. 

  • Login as a member 
  • Under "Events" tab, you will then see the "2021 Conference"
  • Enjoy!  


Past Events 

2018 Annual Conference

We had over 85 attendees join us for the 2018 Annual Conference at the Omni in Richmond, VA. Presentations included:

  • Using a Patient-Centered Approach for a System-Wide Website Redesign
  • Building a New Front Door for VCU Health: How We Started a Movement Towards a More Unified Customer Experience
  • Why Patients Switch: Building Brand Love with Research Insights and Tools for Retention
  • Multi-Channel Attribution: A Case Study on Combining Marketing Analytics and CRM to Drive Higher ROI
  • Gearing Up for Population Health: Marketing for Change

2017 Fall Conference

We had 65 attendees join us for the 2017 Fall Conference at the Gaylord National Resort & Convention Center. Presentations included:

  • Operation Strategic Acceleration: Achieve Faster Results with a Strategic Approach to Planning Meetings presented by Cobalt Communications, Inc.
  • The New Cancer: Solutions from the Front Lines of the Opioid Crisis presented by Franklin Street
  • Storytelling in the Build Environment: How to Design a Memorable and Engaging Healthcare Environment presented by ex;it
  • The Future of Content Consumption: Insights and Tips for Ever-Changing Communication Methods, a panel discussion moderated by News Generation

2017 Spring Conference

Nearly 50 attendees joined us in Charlottesville, Va. for the 2017 Spring Conference. Presentations included:

  • Organizational Communications Through Change & Complexity, a panel discussion led by Gavin Advertising
  • The Content Clinic is Open: Walk in for a Check-up. Walk out with Healthier Content and Stronger Results presented by GLC
  • Healthcare Ethics Workshop presented by Michael Gillette, Ph.D.
  • Current State of Healthcare Policy & Reform presented by the Virginia Hospital and Healthcare Association
  • Crisis Management in a Digital World presented by Padilla
  • Thinking Like and Online Retailer: How Developing your “Elective Mindset” Can Help You Dramatically Improve the Digital Patient Experience presented by Carilion Clinic
  • Blogger Relations: An Un-Tapped Resource in Healthcare Marketing presented by Vitamin
  • How to Capture Insta-Worthy Moments and Power Your Social Media Mix presented by Mix + Shine