MASHSMD 2022 Annual Conference

Our 2022 annual conference took place on May 4-6 at MGM National Harbor in Oxon Hill, MD

It was a rewarding experience for those who attended. Much like SHSMD, attendees had the opportunity to make connections with other healthcare marketing professionals, and gain knowledge and inspiration from some of the top professionals in healthcare marketing, communications, public relations, strategic planning and development. 

2022 MASHSMD Presentation and Speakers Included:

Position for Success: A Guided Approach to Content Personalization in Healthcare
Beth Cronin, Digital Marketing Strategist VCU Health System
Jess Beard VP, Client Service Leader, MERGE

Putting a Personal Health Record to The Pandemic Test
Stacey Schiller, Director of External Affairs, Delaware Health Information Network

Give Your Data a Voice: How Empathy & Ethnography Can Enrich Healthcare Market Research
David McDonald, Founder and CEO, LIFT 1428, LLC

That's Not An Accurate Reflection: Managing Public Perceptions About Your Quality Performance
Erin Heilman, VP of Marketing, Medisolv, Inc.

Happy Birthday to You! How VCU Health Leveraged Digital Marketing Technology to Engage and Retain Patients
Elise Crockett, Digital Marketing Strategist, VCU Health System
Keith Kaufelt, Strategy and Marketing Manager - Social Media, VCU Health System

What is Digital Ethnography and Why is it Critical Now More than Ever?
Dean Browell, PhD, Chief Behavioral Officer, Feedback

Marketing and Human Resources – Partnering For a Brighter Future
Maria Stearns, Healthcare Division Director, Aloysius Butler & Clark (AB&C)
Shawn Kessler, Partner - Recruitment Marketing, Aloysius Butler & Clark (AB&C)

How Video Strengthens Emotional Engagement With Your Network
Darryl Rentz, President, Viddler

The Three Stages of Patienthood
Claire Sachs, TPAC Consulting

Interested in speaking at our 2023 conference?

If you are interested in speaking at future events, please contact Jim Samuel at [email protected]

2021 Annual Virtual Conference: Elevating a Brand in an Era of Constant Change

Keynote speaker

            Topic: When the World Turned to Johns Hopkins

            Topic: Response to a Pandemic 

             Topic: Media Trends in a Pandemic World 


If you are a marketing student, we invite you to view this conference for free. Please reach out to [email protected]


Recorded presentation for members is now available. 

  • Login as a member 
  • Under "Events" tab, you will then see the "2021 Conference"
  • Enjoy!  


Past Events 

2018 Annual Conference

We had over 85 attendees join us for the 2018 Annual Conference at the Omni in Richmond, VA. Presentations included:

  • Using a Patient-Centered Approach for a System-Wide Website Redesign
  • Building a New Front Door for VCU Health: How We Started a Movement Towards a More Unified Customer Experience
  • Why Patients Switch: Building Brand Love with Research Insights and Tools for Retention
  • Multi-Channel Attribution: A Case Study on Combining Marketing Analytics and CRM to Drive Higher ROI
  • Gearing Up for Population Health: Marketing for Change

2017 Fall Conference

We had 65 attendees join us for the 2017 Fall Conference at the Gaylord National Resort & Convention Center. Presentations included:

  • Operation Strategic Acceleration: Achieve Faster Results with a Strategic Approach to Planning Meetings presented by Cobalt Communications, Inc.
  • The New Cancer: Solutions from the Front Lines of the Opioid Crisis presented by Franklin Street
  • Storytelling in the Build Environment: How to Design a Memorable and Engaging Healthcare Environment presented by ex;it
  • The Future of Content Consumption: Insights and Tips for Ever-Changing Communication Methods, a panel discussion moderated by News Generation

2017 Spring Conference

Nearly 50 attendees joined us in Charlottesville, Va. for the 2017 Spring Conference. Presentations included:

  • Organizational Communications Through Change & Complexity, a panel discussion led by Gavin Advertising
  • The Content Clinic is Open: Walk in for a Check-up. Walk out with Healthier Content and Stronger Results presented by GLC
  • Healthcare Ethics Workshop presented by Michael Gillette, Ph.D.
  • Current State of Healthcare Policy & Reform presented by the Virginia Hospital and Healthcare Association
  • Crisis Management in a Digital World presented by Padilla
  • Thinking Like and Online Retailer: How Developing your “Elective Mindset” Can Help You Dramatically Improve the Digital Patient Experience presented by Carilion Clinic
  • Blogger Relations: An Un-Tapped Resource in Healthcare Marketing presented by Vitamin
  • How to Capture Insta-Worthy Moments and Power Your Social Media Mix presented by Mix + Shine

If you have any questions, please email: [email protected].