2021 Annual Virtual Conference: Elevating a Brand in an Era of Constant Change
Keynote speaker
Topic: When the World Turned to Johns Hopkins
Topic: Response to a Pandemic
Topic: Media Trends in a Pandemic World
If you are a marketing student, we invite you to view this conference for free. Please reach out to [email protected]
Recorded presentation for members is now available.
- Login as a member
- Under "Events" tab, you will then see the "2021 Conference"
- Enjoy!
Past Events
2018 Annual Conference
We had over 85 attendees join us for the 2018 Annual Conference at the Omni in Richmond, VA. Presentations included:
- Using a Patient-Centered Approach for a System-Wide Website Redesign
- Building a New Front Door for VCU Health: How We Started a Movement Towards a More Unified Customer Experience
- Why Patients Switch: Building Brand Love with Research Insights and Tools for Retention
- Multi-Channel Attribution: A Case Study on Combining Marketing Analytics and CRM to Drive Higher ROI
- Gearing Up for Population Health: Marketing for Change
2017 Fall Conference
We had 65 attendees join us for the 2017 Fall Conference at the Gaylord National Resort & Convention Center. Presentations included:
- Operation Strategic Acceleration: Achieve Faster Results with a Strategic Approach to Planning Meetings presented by Cobalt Communications, Inc.
- The New Cancer: Solutions from the Front Lines of the Opioid Crisis presented by Franklin Street
- Storytelling in the Build Environment: How to Design a Memorable and Engaging Healthcare Environment presented by ex;it
- The Future of Content Consumption: Insights and Tips for Ever-Changing Communication Methods, a panel discussion moderated by News Generation
2017 Spring Conference
Nearly 50 attendees joined us in Charlottesville, Va. for the 2017 Spring Conference. Presentations included:
- Organizational Communications Through Change & Complexity, a panel discussion led by Gavin Advertising
- The Content Clinic is Open: Walk in for a Check-up. Walk out with Healthier Content and Stronger Results presented by GLC
- Healthcare Ethics Workshop presented by Michael Gillette, Ph.D.
- Current State of Healthcare Policy & Reform presented by the Virginia Hospital and Healthcare Association
- Crisis Management in a Digital World presented by Padilla
- Thinking Like and Online Retailer: How Developing your “Elective Mindset” Can Help You Dramatically Improve the Digital Patient Experience presented by Carilion Clinic
- Blogger Relations: An Un-Tapped Resource in Healthcare Marketing presented by Vitamin
- How to Capture Insta-Worthy Moments and Power Your Social Media Mix presented by Mix + Shine
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