Registration Details

(Note: Early bird pricing expired April 1)

Individual registration: $550 each

Group registration (3 or more people from the same company): $500 each

Register here

Top 5 Reasons to Attend the MASHSMD Annual Conference:

Stay at the forefront of healthcare marketing and strategy and industry challenges, gaining important insights, fresh perspectives, and ideas to take back to your organization
Make connections with other healthcare marketing professionals
Discover new vendors
Continue learning —a one-year MASHSMD membership with access to virtual learning and networking events is included with registration
HAVE FUN with activities including a welcome reception, morning run, awards, and more!

Tentative Conference Schedule (subject to change):

Tuesday (5/13):
3:30 p.m.–5:00 p.m. Conference Registration Desk Open
4:00 p.m. Hotel Check-in Begins
5:30 p.m.–6:30 p.m. Welcome Reception sponsored by Definitive Healthcare

Wednesday (5/14):

6:30 a.m. 5K Run Group (meets in hotel lobby)

7:30 a.m. Conference Registration Desk Open

8:00 a.m.–8:45 a.m. Breakfast
8:45 a.m. Opening Remarks
9:00 a.m.–11:45 a.m. Presentation Sessions 1-3 (see speakers page for more details)
12:00–1:00 p.m. Luncheon / Presentation of 2024 LEAD Award
1:15–3:00 p.m. Presentation Sessions 4-5 (see speakers page for more details)
3:00–4:15 p.m. Networking Time

8:00–11:00 p.m. Bonfire on the Beach (BYO)

Thursday (5/15):

8:00 a.m.–8:45 a.m. Breakfast
8:45 a.m. Opening Remarks
9:00 – 11:45 a.m. Presentation Sessions 6-8 (see speakers page for more details)
11:00 a.m. Hotel Checkout Deadline
12:00–1:00 p.m. Luncheon / MASHSMD Excellence Awards sponsored by Advance Healthcare
1:00–1:45 p.m. Keynote (Presentation Session 9) (see speakers page for more details)
1:45–2:00 p.m. Closing Remarks and Prizes

See the detailed speaker / session lineup here: https://mashsmd.com/2025-conference-sessions

Conference Venue / Hotel

Hyatt Place Dewey Beach
1301 Coastal Highway, Dewey Beach, DE 19971
(302) 864-9100

Our room block for the MASHSMD Conference has now closed. You may be able to reserve rooms directly through the hotel, subject to availability and market rates: https://www.hyatt.com/shop/rooms/ilgzd?location=Hyatt+Place+Dewey+Beach&checkinDate=2025-05-13&checkoutDate=2025-05-15&rooms=1&adults=1&kids=0

2025 Sponsorship Opportunities

Activate your brand and support MASHSMD!

The Mid-Atlantic Society for Healthcare Strategy and Market Development invites you to join us as an annual sponsor, showcasing your organization to healthcare marketers, communicators, PR professionals, creatives, and strategists from across several states. Our sponsorship packages include visibility throughout the calendar year, with prominent visibility being at our premier event, our 2025 Annual Conference in Dewey Beach, Delaware, May 13-15, 2025.