2023 MASHSMD Award Winners

Gold: Marketing Elements: Video Production – Good Sam Anniversary Video, submitted by MPI
Silver: Strategy and Research: Strategic Marketing Plan – IPHI Brand Refresh, submitted by Institute for Public Health Information
Bronze: Collateral: Special Event Material – MWHC Stafford Hospital Free Community Baby Shower, Mary Washington Healthcare

Category Gold Awardees

Advertising

  • Posters, Banners, Billboards – MWH Cardiac Patient Testimonial Billboard, Mary Washington Healthcare
  • Print Advertising – Reach Your Peak, AB&C
  • Radio Advertising – Arrive Alive - Buckle Up, AB&C
  • Television Advertising – Good Sam TV Campaign, MPI

 Collateral

  • Annual Report – Making Critical Health Data Useful for Today and Tomorrow: DHIN's FY21
    Annual Report, Delaware Health Information Network
  • Special Event Material – MWHC Stafford Hospital Free Community Baby Shower, Mary Washington Healthcare
  • Traditional Publications – Quit for Good, AB&C

 Marketing Elements

  • Content Marketing – Top Five Myths about Hospice Care, Martin Communications
  • Logo – HR4U, AB&C
  • Video Production – Good Sam Anniversary Video, MPI
  • Web Design – Pennsylvania Psychiatric Institute Website Development, Martin Communications

Strategy and Research

  • Strategic Marketing Plan – IPHI Brand Refresh, submitted by Institute for Public Health Information

Public Relations and Social Media

  • Public Relations – Baltimore Medical System Media Relations Campaign

    Devaney & Associates

 

2022 MASHSMD Award Winners

Gold: Exceptional Inhouse Campaign – Carroll Hospital "Better Together" Installation, Carroll Hospital | Devaney & Associates
Silver: Online Advertising – Vaccine Clinic Campaign, Mary Washington Healthcare
Bronze:  Content Marketing – Virtual Town Halls, Mary Washington Healthcare

Category Gold Awardees

Advertising

  • Television Advertising – Einstein OB Campaign TV Spot, AB&C
  • Radio Advertising – Einstein OB Campaign Radio, AB&C
  • Print Advertising – Einstein OB Campaign Print Ads, AB&C
  • Posters, Banners, Billboards – COVID-19 ED Readiness Campaign – Billboard, Mary Washington Healthcare
  • Online Advertising – Vaccine Clinic Campaign, Mary Washington Healthcare

 Collateral

  • Annual Report – Carroll Hospital "Making a Masterpiece" 2020 Annual Report, Carroll Hospital | Devaney & Associates
  • Internal Communications – Feel the Love Elevator Wraps, Mary Washington Healthcare
  • Traditional Publications – Baltimore Medical System's "Heartstrings" Case Statement, Baltimore Medical System | Devaney & Associates

 Marketing Elements

  • Video Production – Sinai Hospital Residency Recruitment Videos, Sinai Hospital | Devaney & Associates
  • Content Marketing – Virtual Town Halls, Mary Washington Healthcare
  • Photography – Transplant Clinic Nurse Waves Goodbye After 5 Decades of Service, VCU Health Hume-Lee Transplant Center

 Strategy and Research

  • Strategic Marketing Plan – Virginia’s Emergency Department Care Coordination Program (EDCC): A Blueprint for Reducing Super Utilization of the ED by 33%, Virginia Health Information
  • Exceptional Inhouse Campaign – Carroll Hospital "Better Together" Installation, Carroll Hospital | Devaney & Associates

 

2020 MASHSMD Award Winners

Best in Show

  • MedStar Georgetown University Hospital and AB&C for "Living Donor"

Awards of Excellence 

  • Community Relations
    Chase Brexton Health Care and Devaney & Associates for “Hope Lives Here Fundraising Program"
  • Events
    Children’s Hospital of Richmond at VCU and Padilla for “Virginia Treatment Center for Children Transforms Children's Mental Health"
  • Media Relations
    Children's Hospital of Richmond at VCU and Padilla for “Virginia Treatment Center for Children Transforms Children's Mental Health"
  • Patient Communications
    MedStar Georgetown University Hospital and AB&C for "Living Donor"
  • Product and Service Marketing
    Children's Hospital of Richmond at VCU and P"adilla for Building Brand Through CHoR's Extra-Special Specialists"
  • Websites, Microsites and Mobile
    Carilion Clinic and Modea for "CarilionClinic.org"

Awards of Merit

  • Community Relations
    ndp for "VCU Health Run? 8k Promotion"
  • Digital Advertising
    Centra Mental Health Services for "Pathways Recovery Lodge Video"
  • Digital Advertising
    Carroll Hospital and Devaney & Associated for "Carroll Hospital Annual Check-Up"
  • Direct Mail and Email
    American Nursing Credentialing Center and AB&C for "No More All-Nighters"
  • Potpourri
    Mary Washington Healthcare for "MWHC Signs a Take of Needing a New EMR"
  • Potpourri
    Mary Washington Healthcare for "MWHC Trauma Services and Alex's Story"
  • Printed Materials
    Centra Rehabilitation and MPI for "RENEWed Brochure"
  • Product and Service Marketing
    Doylestown Health and AB&C for "Urgent Care is Here"
  • Public Health Communications
    Family Health Council of Central Pennsylvania and Gavin for "You've got this. We've got you."
  • Public Health Communication 
    Delaware Department of Health and Social Services and AB&C for "Help is Here Delaware"
  • Reputation and Brand Management
    ndp for "Caring for Patients. Honoring Life."
  • Reputation and Brand Management
    ndp for "Baton Rouge General T"
  • Social Media
    Centra Senior and MPI for "Facebook Advertising Helps Centra Senior Drive Interest"
  • Social Media
    Centra Nurse Recruitment and MPI for "Using Facebook Advertising to Bolster Nurse Recruitment"
  • Websites, Microsites and Mobile
    Anne Arundel Medical Group and GLC for "AAMG Physical Therapy Website"