President's Message 

Health care is evolving at an accelerated rate and what better way to keep ahead of the developments than being a part of organization that helps you bring that thought leadership and help you to provide more value to your organization.  

The last two years, MASHSMD has pivoted its programming from hosting a once a year in-person conference to providing live and on-demand seminars for our members. See our 2021 lineup below. 

In May, we hosted a virtual Spring Conference with three really terrific speakers. The conference titled, “2021 Annual Virtual Conference: Elevating a Brand in an Era of Constant Change” featured:

Topic: When the World Turned to Johns Hopkins

Topic: Response to a Pandemic 

Topic: Media Trends in a Pandemic World 

Over the summer of 2021, we brought on MASHSMD’s first intern, Rebecca Elias – a Communications Studies, final year student from Millersville University in Pennsylvania. She helped take on our digital communications needs while taking classes over the summer. During her time with us, she created MASHSMD’s blog, won a scholarship from a local bank in her hometown, and upon completion of her internship was able to secure a MarCom position with a healthcare organization. See our interview with Becca here. 

And, in the fall, we brought back the MASHSMD Excellence Awards. We had a variety of entries and were able to raise a $1000 scholarship for our 2022 marketing communications intern! 

Overall Excellence Awardees:

  • Gold: Exceptional Inhouse Campaign – Carroll Hospital "Better Together" Installation, Carroll Hospital | Devaney & Associates

  • Silver: Online Advertising – Vaccine Clinic Campaign, Mary Washington Healthcare

  • Bronze: Content Marketing – Virtual Town Halls, Mary Washington Healthcare

To see the full list of our awards, please visit: 

Now as we look towards 2022, we could not be more thrilled to see our old members and our new members at our in-person MASHSMD Spring Conference sponsored by MERGE, May 4-May 6, 2022, at the MGM National Harbor in Oxon Hill, MD.

In October, when we reached out to our community for conference speakers, we were thrilled with the response! For our 8 available speaking spots, we had close to 40 submissions! Currently, our committee is working hard to review all the submissions and will share our speaker lineup with you in January. We cannot wait. 

We could not host an event like this without our sponsors. Thank you to these organizations sponsors have already committed to our conference. 

To learn about all our sponsorship opportunities available, please visit: 

And finally, we would love to have more Conference Committee members to help us. You can view the full list of opportunities, descriptions and more at: 

  • Director, Sponsorships, Spring Conference 2022

  • Director, Entertainment, Spring Conference 2022

  • Director, Awards, Spring Conference 2022

We also have a couple Board Positions open as well such as Director, Collegiate Relations and a Membership Chair.

If you're ever interested in supporting our Conference Committee, feel free to contact me directly. 

As we closed out 2021, we look back with appreciation of our members and the opportunities for 2022. It is going to be a very exciting year. 

Again, we thank you for considering being a part of MASHSMD.

Pauline Jankowski, President