The Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD) is thrilled to announce the winners of the 2024 MASHSMD Excellence in Healthcare Marketing Awards. These awards recognize the creativity, strategic innovation, and impactful contributions of healthcare marketing professionals and organizations across the Mid-Atlantic region. 

Integrated Marketing Campaigns

Gold Winner: AtlantiCare and Aloysius Butler & Clark for "Heart Month 2023"
AtlantiCare's campaign for American Heart Month connected with 2.5 million people through 21 media placements, significantly boosting website traffic and cementing its position as a leader in heart health services.

Silver Winner: Medisolv and Devaney & Associates for "Medisolv Education Center"
Medisolv's content initiative helped healthcare teams navigate CMS quality measures, achieving 9300 site visits per month and contributing to a remarkable 500% growth over five years.

Bronze Winner: American Nurses Association and Aha Media Group for "Healthy Nurse Health Nation™ Elevating Nurse Wellness"
This campaign increased online engagement and promoted nurse well-being through strategic educational content, addressing the critical need for nurse self-care.

Content Creation & Management

Gold Winner: The National Institute on Drug Abuse and ICF Next for "NIDA Asks"
"NIDA Asks" highlighted breakthroughs in substance use and health, reaching a broad audience through NIDA’s website and social media.

Silver Winner: Keystone ECU and Aha Media Group for "Increasing Treatment Reach: Empathetic Marketing for Sex Addiction Recovery"
The campaign transformed website content to be warm and accessible, significantly boosting engagement and driving a 37% growth in admissions.

Bronze Winner: Inova and Aha Media Group for "12 Smart Ways to Use Your Healthcare FSA Dollars"
The article’s SEO-optimized content captured substantial search traffic, making it a go-to resource for information about flexible spending accounts.

Public Relations & Communications

Gold Winner: AtlantiCare and Aloysius Butler & Clark for "Cancer Awareness Public Relations Efforts"
The campaign raised awareness of cancer care services through compelling patient stories and expert interviews, achieving major media features across New Jersey.

Silver Winner: Banner Health and Devaney & Associates for "Tuerk House Ribbon Cutting"
The successful media coordination for a ribbon-cutting event highlighted the completion of a significant renovation project for Tuerk House.

Bronze Winner: Phoenix Children’s and Aloysius Butler & Clark for "Phoenix Children’s Annual Report"
The annual report highlighted growth and innovation, reinforcing Phoenix Children’s commitment to a healthier future for children and families.

Advertising

Gold Winner: Raleigh Radiology and Media Partners for "Focus on You"
The campaign used a breast cancer patient’s story to show the difference in care, achieving 1.67 million impressions and prompting an expansion into a series.

Silver Winner: Piedmont Community Services Board and Media Partners for "Fentanyl Awareness Campaign"
Targeting a rural community with streaming audio, video, and display ads, the campaign achieved nearly 950,000 impressions.

Bronze Winner: Grand View Health and Aloysius Butler & Clark for "Grand View Health Spine Campaign"
The "Spine Care That’s Ahead of the Curve" campaign achieved over 1.5 million impressions and a high click-through rate in its first month.

Branding Design & Visuals

Gold Winner: Phoenix Children’s and Aloysius Butler & Clark for "Phoenix Children’s Brand Campaign"
The "Big Energy; Big Passion" campaign gained significant impressions, solidifying Phoenix Children’s as a premier pediatric health system.

Silver Winner: Wellsential Health and Devaney & Associates for "Wellsential Health Branding"
The rebranding campaign developed a new mission to make better health and wellness possible for all.

Bronze Winner: Centers for Disease Control and Prevention and ICF Next for "Bullies Never Win"
The campaign educated adults on recognizing bullying signs, fostering safer environments for children.

Platinum Award for Best Overall Campaign

The ceremony's highest honor, the Platinum Award for Best Overall Campaign, was awarded to Phoenix Children’s and Aloysius Butler & Clark for "Phoenix Children’s Brand Campaign". This outstanding campaign demonstrated exceptional creativity and impact, earning well-deserved recognition.

We extend our heartfelt congratulations to all the winners and thank all the participants and judges for their dedication to advancing healthcare marketing excellence.

About MASHSMD

The Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD) is dedicated to advancing the field of healthcare marketing and strategy through education, networking, and recognition of excellence. Our mission is to support healthcare marketing professionals in their efforts to improve healthcare outcomes and promote health and wellness. 

Stay connected with us through our website and social media channels (Facebook, LinkedIn) to learn more about our events, initiatives, and opportunities to get involved.